While teaching in the late '80s as a Peace Corps Volunteer in Nepal, Damian Jones became inspired by the artisans of the Kathmandu Valley and intrigued by the use of glass beads in the Nepalese culture. Damian visited many artisans and artisan groups in various regions of Nepal, and observed the artisans as they created unique jewelry designs. Damian recognized that although the designs varied from place to place, there was one undeniable constant across all villages: women’s lives changed dramatically when they had an income.

Upon his return to the United States, Damian began to conceptualize the idea of working with artisans in a fair, dignified manner as a way to improve their lives. Damian quickly realized that if he were going to succeed in a global marketplace, he would need to emphasize continual design and re-design.

After traveling back to Nepal numerous times, Damian actualized his vision in 1993, founding Aid Through Trade, a fashion design company with ethics, and introducing to the world for the first time to The Original Roll-On® Bracelet.